But, it still remains virtually nothing but text.
In this mobile-focused video world, where is LinkedIn in the video conversation? And, why isn't it? (a provocative -- yet little discussed topic -- that came up in my breakfast meeting yesterday).
There's YouTube of course. And, now virtually every video conversation I have with industry insiders includes Facebook (which is seen as YouTube's first real threat). Countless others -- like extremely well-funded upstart Vessel (a company I recently profiled which bills itself as being the Hulu for the mobile/digital-first millennial world) - are also frequently mentioned.
So, why isn't LinkedIn part of this conversation? Why isn't LinkedIn in the video game yet? It is ripe for video not just because all of us are on it. It also is ripe for video not just because most usage is now mobile. It is also ripe -- very -- because many on LinkedIn (especially LinkedIn "Influencers") have massive, passionate audiences who hang on every thought and insight from their individual business "celebs." Imagine if those celebs of the written word evolve into the far more viral video world? Some will effectively make that transition, others will not (in a kind of "Video Killed the Radio Star" kind-of-way). Yes, LinkedIn videos generally would be a different kind of content (i.e., not entertainment first and foremost). But, that too could be a real strength and differentiator. And, that unique-ness could very well be LinkedIn's "special sauce" to advertisers (due to its business-driven/buying-power demographic).
But, while video is not yet part of LinkedIn's story, it inevitably will (and absolutely should and must) be fundamental to it. The company already is killing it (with a market cap of nearly $33 BILLION!). Just imagine when video inevitably enters its lexicon ....
NOW is the time to enter that video conversation. It is a conversation that is moving at auctioneer warp speed ....
[For more LinkedIn "fun facts", check out this article titled "120+ Amazing LinkedIn Statistics" -- a great summary of all.]