VR/AR - The Year In Review (& Resources You Can Use)
2015 set the stage for VR/AR. As Digi-Capital just reported, $1B+ was invested in VR/AR this year. And, that's only the beginning. 2016 will be VR's break-out year -- with millions of premium (not just Google Cardboard) headsets being sold and consumer adoption I predict to be significantly greater than what most expect. My recent panel of VR experts at the Siemer Summit all agreed on that fact. In addition to the Digi-Capital report, this Analyst Report from PitchBook is worth reading. And, here's our own Manatt Digital Media summary of the year in VR & AR -- in the form of an Infographic that lays out the relevant landscape (and both identifies and categorizes most of the major players within it). Worthwhile perusing if you haven't already when we first published it a couple months back. Here's to a very Immersive New Year!
2015 set the stage for VR/AR. As Digi-Capital just reported, $1B+ was invested in VR/AR this year. And, that's only the beginning. 2016 will be VR's break-out year -- with millions of premium (not just Google Cardboard) headsets being sold and consumer adoption I predict to be significantly greater than what most expect. My recent panel of VR experts at the Siemer Summit all agreed on that fact. In addition to the Digi-Capital report, this Analyst Report from PitchBook is worth reading. And, here's our own Manatt Digital Media summary of the year in VR & AR -- in the form of an Infographic that lays out the relevant landscape (and both identifies and categorizes most of the major players within it). Worthwhile perusing if you haven't already when we first published it a couple months back. Here's to a very Immersive New Year!