Sun God 2015 - UCSD's Mini-Coachella

Whirlwind weekend covering music festivals.  Saturday, Desert Daze -- the anti-Coachella in sweltering Mecca, California (here is my review amidst the 100 degree dust-storm).  Yesterday, Sun God -- UCSD's mini-Coachella a world away in downright chilly La Jolla, California (and featuring a Ferris wheel, just like its much bigger brother).


Sun God is impressive -- student organized, student run.  Virtually only open to UCSD students (as part of their student services fees -- no separate purchase required) -- about 20,000 of them (I attended as an official member of the press).  In a bold move (surprising to me given generally conservative college administrations), the festival featured Snoop Dogg as the headliner -- and Snoop did not disappoint.  Not your usual Snoop show to be sure, as the wafting of smoke was minimized by some of the tightest festival security I have ever seen.  OK Go (pictured to the left) also stood out amidst the festive, carnival-like atmosphere where EDM was also minimized this year (certainly in an attempt to rein in the general EDM "state of mind" -- which is frequently altered as part of the genre's definition).  Sure, the festival this year was held on a Sunday -- and sure it ended just after 8 pm (in further nods to an increasing conservatism).  But, it was held.  THAT is what matters.  Students look forward to it all year.  And, Sun God organizers pulled off this mini-major once again-- no small feat given myriad challenges in an official school sponsored event.